Career Coefficient


A freelance project about reinventing your career and work-life balance. The target audience are for young professionals that are aiming to develop further in their career choice. 

The creative issues that I was trying to solve are: to create something that attracts this target audience have the colour orange that's emphasised throughout the branding. The client’s choice of colours was to have the colour orange as the main colour to represent the whole branding identity; the colour represents positivity, youth, and success. 

I’ve designed the branding identity (colours, typeface, web elements, logo, letterhead), print materials (workbook sheets), and book that was recently launched in September 2021. I've also collaborated with the external web designer (of the client’s) to create the elements that were needed and what the website.

materials: branding identity, book, and workbook sheets