Career Coefficient
2021
A freelance project focused on empowering young professionals who are seeking growth, reinvention, and better work–life balance in their careers. The goal was to create a brand identity that feels optimistic, energetic, and future-focused—qualities that resonate with people who want to level up in their professional path.
The creative direction centred around the colour orange as the core of the brand. Chosen by the client, orange represents positivity, youth, and success, and became the anchor for the visual identity. I expanded this into a cohesive branding system through colour palettes, typography, web elements, and print materials.
Client: Gina Cajucom, CHRL, ACC
Website: www.careercoefficient.ca
Book: www.careercoefficient.ca/your-career-your-business
Deliverables
1. Branding identity
2. Editorial design of the book
3. Workbook sheets
